Understanding and providing real value to fans (ticket holders) is crucial to stadiums and clubs to ensure they return to stadiums instead of watching the games at home. The ‘premium’ feeling is important for all seats, irrespective of the price paid for the seat. Stadiums and clubs have been exploring new services and experiences that they can offer to ensure the best possible experience is delivered for the best value.
- Providing the convenience and luxuries in a stadium on par to everyday life
- Creating experiences to engage audiences, from loyalty programmes, to in-seat F&B delivery to plug points and Wi-Fi to the right merchandise experience
- Data is the new oil: Understanding better through data insights