Head of Corporate Development
Conference Day One: Tuesday, 21 May 2019
Tuesday, May 21st, 2019
The approval of virtual advertising from the German Football League (DFL) has laid foundation to new parameters in sponsorships, broadcast and internationalisation for clubs and stadium owners. By leveraging additional advertisement space at the same time to different markets, stadiums, clubs and their partners have been given an opportunity to meet their international strategy and raise target marketing and promotion, ultimately leading to healthier partnerships and sponsorships.
- Promoting different brands to different markets in the same space at the same time
- Driving added value to partners by delivering audience relevant advertising
- Learning from Wolfsburg’s internationalisation strategy and how they are utilising these technologies for partnerships and sponsorships