February 01, 2019 | Johan Cruijff ArenA, 1100 DL Amsterdam, Netherlands

Franco Segarra


BI, Fan Experience and Ticketing Manager
Valencia Club de Fútbol

Conference Day Two: Wednesday, 22 May 2019

Wednesday, May 22nd, 2019


3:30 PM THE NEW AGE OF MILLION DOLLAR PARTNERSHIPS, SPONSORSHIPS AND REVENUE GENERATIONS: Connected Stadiums

  • Creating long lasting and more profitable partnerships using technical infrastructure and connected stadiums
  • Developing new ticketing strategies to drive insightful data for sponsors
  • Utilising analytics: Use research, insights and data to provide detailed analysis and help sponsors market better

Panelists:

10:40 AM PANEL DISCUSSION: THE VALUE CHANGE: Bringing A Shift From Stadium Capacity To Seat Value

Understanding and providing real value to fans (ticket holders) is crucial to stadiums and clubs to ensure they return to stadiums instead of watching the games at home. The ‘premium’ feeling is important for all seats, irrespective of the price paid for the seat. Stadiums and clubs have been exploring new services and experiences that they can offer to ensure the best possible experience is delivered for the best value.

  • Providing the convenience and luxuries in a stadium on par to everyday life
  • Creating experiences to engage audiences, from loyalty programmes, to in-seat F&B delivery to plug points and Wi-Fi to the right merchandise experience
  • Data is the new oil: Understanding better through data insights

Check out the incredible speaker line-up to see who will be joining Franco.

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