Director of Research
1:00 PM CASE STUDY: Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1
For a sport running on data for years, F1 has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations.
- Gain insights on the data tracking from the man behind the project
- Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
- How stadiums can use similar projects to increase partnerships and engagements