February 01, 2019 | Johan Cruijff ArenA, 1100 DL Amsterdam, Netherlands

Matt Roberts


Director of Research
Formula 1®

Conference Day One: Tuesday, 21 May 2019

Tuesday, May 21st, 2019


1:00 PM CASE STUDY: Tracking Footfall Using Sensors For Future Strategies And Business Intelligence: Learning From F1

For a sport running on data for years, F1 has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has enabled research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations.

  • Gain insights on the data tracking from the man behind the project
  • Engaging fans, enhancing activations and understanding trends from fan footfall tracking sensors enabled by Wi-Fi
  • How stadiums can use similar projects to increase partnerships and engagements

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda